Ann-Marie is a passionate aesthetic nurse and solo clinic owner whose journey into aesthetics is rooted in resilience, lifelong learning, and a genuine desire to offer treatments that truly benefit her clients.

A journey shaped by growth and determination

Ann-Marie began her aesthetics journey around five years ago, during the Covid-19 pandemic. What started as online learning in skin therapy quickly evolved into advanced skin treatments and, within a year, medical aesthetics.

Since then, she’s continued to invest heavily in her education and now practises at an advanced level, offering a wide range of treatments.

“I’ve always had this ethos that if a client asks me for something five times, I’ll go and learn how to do it.”

She explains.

That mindset has shaped a clinic offering that’s both broad and highly personalised.

Alongside aesthetics, Ann-Marie brings a wealth of clinical experience. She’s a trained adult nurse, midwife, and specialist public health nurse – and she’s not done yet.

This month, she begins her prescribing qualification, continuing her commitment to safe, ethical practice.

From life-changing events to business ownership

Ann-Marie is a solo practitioner and proud business owner. Her inspiration to step fully into aesthetics followed a life-changing heart attack – which prompted her to reassess her priorities and build something of her own.

With a strong business influence from her father, who ran his own company, Ann-Marie has always had an entrepreneurial streak.

However, like many practitioners, the biggest challenge hasn’t been clinical work – it’s been technology.

“When I went to school, we didn’t have computers or mobile phones.”

She says.

Despite that, she’s embraced digital systems to future-proof her clinic and support her growing client base.

A clinic focused on regenerative results

Ann-Marie’s clinic is known for its results-driven approach and emphasis on skin health.

She offers curated skincare packages including Vitamin C, SPF, cleanser, hydrating moisturiser and eye gel – particularly popular with her mature client base.

Her most in-demand treatments right now are regenerative injectables, especially polynucleotides, reflecting a wider shift towards natural, longer-lasting results.

“You can’t really have one without the other.”

She explains.

“Good injectables work best when the skin is healthy too.”

 

Why Ann-Marie chose Aesthetic Nurse Software

Before using Aesthetic Nurse Software, Ann-Marie had tried other systems, which made her confident in switching early – before her client base grew too large.

Day-to-day, ANS supports her clinic in ways that save time and improve the client experience:

• Online booking
• Clear visibility of completed consent forms
• Automated appointment reminders and aftercare information

“I love that I can see instantly who has and hasn’t completed their consent forms,”

She says.

“and the reminders are great – clients feel looked after, even though it’s automated.”

She also values the balance between automation and personal touch, often using ANS as a foundation while still checking in with clients directly.

Advice for other practitioners

Ann-Marie doesn’t hesitate when asked what she’d say to someone considering ANS:

“It’s worth its weight in gold. It’s cost-effective, there’s great support, and lots of aesthetic nurses already use it.”

She acknowledges that change can feel daunting, especially when it comes to transferring systems – but believes the long-term benefits far outweigh the short-term effort.

“My husband always asks what I’m doing when I’m on it, and I tell him I’m building my empire,”

She laughs.

“ANS is definitely my empire builder.”

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