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March 14, 2020Jo Hayward: Why I started Aesthetic Nurse Software
Starting my own business as an independent aesthetic practitioner was the most exciting - and nerve-wracking - thing I’ve ever done.
I’m Jo Hayward, Co-Founder of Aesthetic Nurse Software. My journey began after years of working as a nurse in the NHS intermediate care setting. I loved my job, but I was ready for a change.

Joanne Hayward • Feb 27, 2020
The Moment That Sparked My Career in Aesthetics
The catalyst was when I had Botox treatment. A friend recommended it, and I was impressed by the results – and how simple the clinical process seemed.
Soon after, I got my aesthetics training, found a mentor, and held my very first clinic. My family and friends were incredibly supportive, so that first clinic was for eight people.
But do you know what surprised me the most? The paperwork.
Even with just one small clinic, I had:
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8 medical questionnaires
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8 consent forms
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8 prescriptions
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1 treatment clinic to run
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1 top-up clinic to schedule
My immediate thought was:
“If this is just one clinic, how will I manage five a week? I’ll have paperwork coming out of my ears!”
And then the practical questions set in:
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How will I document each treatment?
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How will I update records after top-ups?
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How will I know when clients are due again?
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How will I securely store everything?
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What do I do with before-and-after photos on my phone?
In the NHS, these processes are already in place. But when you’re running your own clinic, that safety net disappears.
Why I Needed Software for My Aesthetic Clinic
I decided to find a software program to help me streamline my workflow.
But there was a problem: I couldn’t find one that worked the way I needed.
I looked into CRM systems, but most were built for other industries. They didn’t include features essential to aesthetic practitioners. Plus, some were expensive and overly complicated.

The Solution: Build My Own Aesthetic Nurse Software
So, I did something bold – I found a developer and explained exactly what I needed:
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Client details & appointment scheduling
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Medical questionnaires and consent forms
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Before-and-after photo storage
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Treatment notes in one secure place
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Business reporting tools to track performance
The system didn’t need bells and whistles. It just needed to be simple, secure, and effective.
How Aesthetic Nurse Software Changed My Business
Here’s what happened after implementing the software:
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No more late nights spent on paperwork
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Medical questionnaires and consent forms signed electronically
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Easy access to treatment history and client records
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Everything stored securely and accessible anywhere
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Never running out of consent forms again
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Feeling more professional and organised in clinic
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Confident I was working within NMC and insurance guidelines
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Real-time reports gave me financial clarity and control
As my business grew, I loved seeing my client numbers increase each week – without the stress of manual admin work.
I Realised I Wasn’t Alone
Two years into my aesthetics business, I thought:
“I can’t be the only aesthetic nurse who needs this system.”
I was right. Conversations with other practitioners confirmed they faced the same struggles.
Together with Max, my partner, and our development team, we improved the software based on real user feedback – tailoring it for the needs of aesthetic nurses and practitioners across the UK.
Today: A Thriving Community of Aesthetic Practitioners
Five years later, Aesthetic Nurse Software is used nationwide by hundreds of happy, successful aesthetic nurses.
We’re more than just a software platform – we’re a community of practitioners growing thriving businesses and delivering exceptional patient care.
If you’re ready to make your clinic more efficient, compliant, and professional…













