In this Practitioner Spotlight, we speak with Sarah Muthir, founder of Esthe Clinic in Richmond, London, about her journey, her team, and how she delivers a seamless patient experience.

Balancing Clinic Life and Pharmacy

Sarah has worked in aesthetics for nearly six years, with Esthe Clinic established for just under five. Alongside running the clinic, she also works as a pharmacy inspector, balancing two demanding roles.

“It’s long days and long weeks, but I love both jobs,”

She explains.

This structure is supported by a strong team, allowing Sarah to focus on injectables and advanced treatments while other practitioners deliver a wider range of services.

A Team and Patient-Led Approach

Esthe Clinic is built around personal relationships and trust. Patients are treated by a consistent team, creating a familiar and welcoming environment.

“We’re very personable – patients get to know us, and we get to know them.”

The clinic is particularly known for skin boosters and anti-wrinkle treatments, alongside a more holistic approach that combines devices, skincare and tailored treatment plans.

“We don’t see injectables as the only solution. Every patient is assessed properly to create a plan that suits them.”

Why Simplicity Matters

Before ANS, Sarah experienced challenges with overly complex systems that led to booking errors and unnecessary admin.

“We needed something simple that just works – we don’t have time to deal with technical issues.”

Supporting the Patient Journey with ANS

Since introducing Aesthetic Nurse Software, it has become central to how the clinic operates.

“We use it for everything – records, consent, photos. I don’t use anything else.”

The platform’s clear layout and intuitive design make it easy to manage appointments and track each stage of the patient journey, improving both efficiency and consistency.

A Better Patient Experience

For Sarah, the biggest impact has been on the patient experience.

“With ANS, everything is smooth and seamless.”

From online booking to in-clinic workflows, patients benefit from a structured, professional journey – with many now booking directly without needing to get in touch.

To Those Considering ANS For Their Clinic

Sarah’s advice is simple:

“Go for it. There’s no faffing about with it.”

For busy clinics, having a system that supports both the clinical and operational side of the business makes all the difference.

With a strong team, a clear approach to patient care, and the right systems in place, Sarah continues to grow Esthe Clinic while delivering a consistently high standard of care.

estheclinic.co.uk