With a background in private healthcare, Ioana transitioned into the aesthetics industry three years ago – a leap she says she’ll “never go back from.”

Meet Ioana Marcu, owner and lead practitioner at Pure Aesthetics Clinic in Saltash.

Before opening her own clinic, Ioana worked as a nurse in private care.

Her passion for helping clients with skin concerns such as pigmentation, acne, and age-related changes inspired her to create a welcoming space where patients feel seen, heard, and supported.

“When people come in here, they feel like they’re seeing a friend. It’s not just about the treatment – it’s about making people comfortable, confident, and cared for.”

After just three years, Pure Aesthetics Clinic has grown to serve over 500 clients, many of which have been with Ioana since she opened her doors.

The Challenge of Starting Out

Like many new practitioners, Ioana found the early days daunting.

“Not having that safety network you get in a hospital or private healthcare setting – that was tough. In aesthetics, you start off quite solo, but over time, you build connections and find your community.”

Her commitment to creating strong, lasting client relationships helped her overcome those early challenges.

Today, her clinic thrives on a sense of trust and friendship between practitioner and patient.

What Makes Pure Aesthetics Unique

Pure Aesthetics offers a wide range of treatments, including IPL laser, cryotherapy, anti-wrinkle injections, and prescription-based skincare services.

But Ioana believes the clinic’s real distinction lies in its atmosphere.

“It feels like catching up with an old friend – that’s the kind of environment I want. People relax, open up, and leave feeling good inside and out.”

A Software That Simplifies Everything 

Initially, Ioana managed her clinic using paper records – a method that quickly became overwhelming.

That changed when she discovered Aesthetic Nurse Software.

“With paper, you’d spend ages flipping through pages trying to find details. Now, I just click a patient’s name and everything’s there – history, prescriptions, photos, notes. I’d never go back.”

Ioana praises ANS for its intuitive layout, prescription management, reviews, note features, and seamless patient profiles.

She also appreciates the analytics tools that help her identify seasonal treatment trends and plan effective marketing campaigns.

“Everything is in one place. You can’t miss anything – unless you’re lazy!”

she laughs.

“It makes life so much easier, and my clients feel the difference too.”

Ioana’s Advice to Other Practitioners

“Don’t delay – just do it. Switching to Aesthetic Nurse Software was one of the best decisions I made. It’s fast, safe, and stress-free. You’ll never look back.”

As her clinic continues to grow, Ioana remains focused on what matters most: delivering exceptional care with a personal touch.

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